Top Life Coach, Career & Executive Coach New York City

Former Pro Athlete | 20+ Years Experience | Mentored by Jim Rohn | FOX 5, CBS, IMDb, NY Post

Top NYC Life Coach, Career & Executive Coach for 20+ years. As a former Pro Athlete mentored by Jim Rohn, Irina Popa-Erwin empowers your next level with measurable results in New York City and beyond. From navigating pivotal transitions to mastering leadership, her unique approach helps you stay indispensable in a volatile market.

With a unique approach that has transformed over 3,000 lives, Irina’s methodology is trusted by high-stakes professionals across finance, tech, real estate, entertainment, and sports. Featured on FOX 5, CBS, Yahoo Business, IMDb, and the New York Post, her work goes beyond traditional coaching, empowering you to champion your career and life. Feeling stuck, burned out, or ready for your next level? Book a private conversation today.

“To get what you’ve never had, you must be willing to do what you don’t yet know.” Growth begins outside familiar patterns. Staying within what we already know may feel safe, but it also keeps us stuck.

At The NYC Life Coach, there is no one-size-fits-all type of coaching. All life, career, and leadership coaching programs are fully personalized to your experience, challenges, mindset, paradigms, and goals, for real results.

The NYC Life Coach – Signature Coaching Services

  1. Executive & Leadership Mastery: Build high-performance habits and decisive clarity for major career leaps.

  2. Strategic Career Transition: Navigate burnout or complete reinvention with a proven, structured 90-day playbook.

  3. Life & Resilience Coaching: Shatter sabotaging paradigms and build the mental toughness of a pro athlete to thrive in all areas of life.

The Truth About Coaching: Why Motivation is the Amateur’s Trap

Many believe that life and career coaching is simply about being "motivated" and "pushed" to do things they already know they should do. They think is normal if the coach is asking: "What do you want to work on today?" This is the hallmark of a "Side Gig Coach." Most part-time coaches ask this because they have never achieved significant success in their own lives, nor have they ever executed a 90-day plan for themselves. Without a personal history of winning, they lack a blueprint. They ask you what to do because they simply do not know the path themselves.

A sports coach never asks an athlete what they feel like practicing; they provide the architecture for the win. If you take a person with their current habits and "sabotaging paradigms" and simply motivate them, you just get a more energized version of the same person.

The NYC Life Coach Standard

Coaching is not a "side-hustle" or a home-based hobby. Irina Popa-Erwin is a professional life and leadership coach with a physical business location in Manhattan, New York, and 20 years of full-time experience. Her role is to move you from where you are to where you want to be. She empowers you to develop elite skills, dismantle sabotaging paradigms, and become the person capable of sustaining the results you want. She has the blueprint you need to get you where you want to be.

The “Side Gig" Coach

Status: Part-time / Home-based

Method: Asks the client for the "plan"

Focus: Temporary "Motivation"

Background: Certifications only

The NYC Life Coach
(Professional)

Status: Full-time Practice | Physical NYC & BH Offices.

Method: 90-Day Action Plan + New Skills Development.

Focus: Permanent Paradigm Replacement & Elite Results.

Background: 22yr Business Success | 20yr Master Coach | Pro Athlete | Jim Rohn mentorship.

Trusted by High-Performance Leaders

★★★★★

"Irina’s approach is unlike any corporate training I’ve experienced. She cut through the noise and helped me lead with a pro-athlete mindset. My team’s performance shifted in weeks, not months."

— Senior Executive, NYC

★★★★★

"I was stuck in a loop for years. Irina’s 'Reality Check' was exactly the radical perspective I needed to finally stop overthinking and start acting. It’s been a total game-changer."

— Entrepreneur & Founder

★★★★★

"If you want soft coaching, go elsewhere. If you want pro-athlete level results and a decisive path forward, Irina is the only call to make. The ROI on my time has been incredible."

— Managing Director

Press & Media

The Foundation of Wisdom

Irina Popa-Erwin with her mentor, the legendary personal development pioneer Jim Rohn.

Strategic High-Performance

Discussing the athlete’s mindset and stress management with Antwan Lewis on FOX 5 NY.

Living with Purpose

A deep dive into holistic success and the "Winner's Mindset" on Good Morning LaLa Land.

Career Transition Insights

Featured on CBS NY with Natalie Duddridge sharing strategies for professional growth.

Leadership on the Front Lines

Providing expert commentary on leadership and resilience for CBS New York with Marc Liverman.

Recurring Expert Insight

Irina Popa-Erwin serving as a trusted source for CBS New York on high-performance leadership.

LIFE
COACH NYC

Top Life Coach in NYC with 100% Personal Experience

A good life coach is as important for someone’s life, as a good sports coach is for an athlete’s career and performance. Are you ready to overcome your life’s challenges? Working with a skilled and experienced life coach in New York City can make all the difference, and empower you to achieve lasting transformation.

With a proven track record of empowering clients to overcome personal and professional barriers, Irina Popa-Erwin brings decades of coaching expertise, athletic discipline, business experience, and Jim Rohn’s wisdom to every session. She has empowered many people to find purpose, regain confidence, and build habits for success. Every journey begins with the first step, take yours today.

CAREER
COACH NYC

Follow Your Life’s Purpose, Not Others Expectations for Your Career

Feeling stuck, burned out, or ready for a change? As a former pro athlete mentored by Jim Rohn, and a leading life, executive, and career coach in New York City, Irina Popa-Erwin empowers you to find balance, overcome obstacles, and navigate career changes with clarity and confidence. You were born to be extraordinary, why not live an extraordinary life?

The NYC Life Coach is guiding and empowering professionals to achieve both career success and personal fulfillment. Irina Popa-Erwin combines decades of business expertise with proven coaching strategies and real-world experience, empowering people to advance their careers, overcome challenges, and achieve exceptional results.

EXECUTIVE
COACH NYC

Lead with Clarity. Live with Purpose. Inspire Others

Executives should not experience stress, they should delegate it. The most effective leaders and executives in New York City possess a complex combination of courage, vision, integrity, empathy, and the ability to inspire others. In today's fast-paced marketplace, even the most successful leaders are facing a unique set of challenges that require a high level of adaptability and resilience.

Executive coach Irina Popa-Erwin is a highly skilled and intuitive natural-born leader who empowers professionals to navigate the challenges of today’s rapidly evolving business landscape. The NYC Life Coach executive coaching programs are tailored for private one-on-one sessions as well as small and large corporate group coaching.

Train your mind daily, and nobody will be able to stop you from achieving your goals, not even yourself.
— Irina Popa-Erwin

Top NYC Life Coach - Irina Popa-Erwin on IMDb

Life Coach Irina Popa-Erwin on IMDb