Top Life Coach, Career & Executive Coach New York City
Former Pro Athlete | 20+ Years Experience | Mentored by Jim Rohn | FOX 5, CBS, IMDb, NY Post
Top NYC Life Coach, Career & Executive Coach for 20+ years. As a former Pro Athlete mentored by Jim Rohn, Irina Popa-Erwin empowers your next level with measurable results in New York City and beyond. From navigating pivotal transitions to mastering leadership, her unique approach helps you stay indispensable in a volatile market.
With a unique approach that has transformed over 3,000 lives, Irina’s methodology is trusted by high-stakes professionals across finance, tech, real estate, entertainment, and sports. Featured on FOX 5, CBS, Yahoo Business, IMDb, and the New York Post, her work goes beyond traditional coaching, empowering you to champion your career and life. Feeling stuck, burned out, or ready for your next level? Book a private conversation today.
“To get what you’ve never had, you must be willing to do what you don’t yet know.” Growth begins outside familiar patterns. Staying within what we already know may feel safe, but it also keeps us stuck.
At The NYC Life Coach, there is no one-size-fits-all type of coaching. All life, career, and leadership coaching programs are fully personalized to your experience, challenges, mindset, paradigms, and goals, for real results.
“Train your mind daily, and nothing, nobody will be able to stop you from achieving your goals, not even yourself.”
The NYC Life Coach – Signature Coaching Services
Executive & Leadership Mastery: Build high-performance habits and decisive clarity for major career leaps.
Strategic Career Transition: Navigate burnout or complete reinvention with a proven, structured 90-day playbook.
Life & Resilience Coaching: Shatter sabotaging paradigms and build the mental toughness of a pro athlete to thrive in all areas of life.
Stress, Burnout & Work-Life Reset Coaching – Personalized strategies to restore balance and regain energy in a demanding NYC lifestyle.
Relationship & Communication Coaching – Improve confidence, emotional intelligence, and connection in both personal and professional life.
The Perspective Gap: Why Strategy Isn't Enough
There is a distinct line that separates a reader from a leader. You can read every business book and study every strategy, but you cannot see your own blind spots, your own mechanical errors, or the moment a 'Plan B' starts creeping into your subconscious.
When you are 'playing the game,' your focus is on the ball. This is the core reason why even the most disciplined people in the world, from pro athletes to CEOs, work with a coach. You need a strategic eye that stands outside your daily pressure to identify the 'what' and the 'how' of reaching your next level.
9x Gold Medalist Irina Popa-Erwin translates elite athletic discipline into life and leadership coaching in New York City and Beverly Hills. Experience the 'No Plan B' mindset at 1115 Broadway, Manhattan, NY or 8907 Wilshire Blvd, Beverly Hills, CA.
The NYC Life Coach Standard
Coaching is not a "side-hustle" or a home-based hobby. Irina Popa-Erwin is a professional life and leadership coach with a physical business location in Manhattan, New York, and 20 years of full-time experience. Her role is to move you from where you are to where you want to be.
She empowers you to develop elite skills, dismantle sabotaging paradigms, and become the person capable of sustaining the results you want. She has the blueprint you need to get you where you want to be.
The Truth About Coaching: Why Motivation is the Amateur’s Trap?
Many believe that life and career coaching is simply about being "motivated" and "pushed" to do things they already know they should do. They think is normal if the coach is asking: "What do you want to work on today?"This is the hallmark of a "Side Gig Coach."
Most part-time coaches ask this because they have never achieved significant success in their own lives, nor have they ever executed a 90-day plan for themselves. Without a personal history of winning, they lack a blueprint. They ask you what to do because they simply do not know the path themselves.
A sports coach never asks an athlete what they feel like practicing; they provide the architecture for the win. If you take a person with their current habits and "sabotaging paradigms" and simply motivate them, you just get a more energized version of the same person.
The “Side Gig" Coach
Status: Part-time / Home-based
Method: Asks the client for the "plan"
Focus: Temporary "Motivation"
Background: Certifications only
The NYC Life Coach
(Professional)
Status: Full-time Practice | Physical NYC & BH Offices.
Method: 90-Day Action Plan + New Skills Development.
Focus: Permanent Paradigm Replacement & Elite Results.
Background: 22yr Business Success | 20yr Master Coach | Pro Athlete | Jim Rohn mentorship.
"Irina doesn't just coach; she re-architects your paradigms and how you handle pressure. The 'Reaction Gap' methodology shifted my performance from a 6 to a 10."
— Senior VP, Global Operations | NYC & Beverly Hills
Trusted by High-Performance Leaders in New York City and Beyond
"Irina’s approach is unlike any corporate training I’ve experienced. She cut through the noise and helped me lead with a pro-athlete mindset. My team’s performance shifted in weeks, not months."
— Senior Executive, NYC
"I was stuck in a loop for years. Irina’s 'Reality Check' was exactly the radical perspective I needed to finally stop overthinking and start acting. It’s been a total game-changer."
— Entrepreneur & Founder
"If you want soft coaching, go elsewhere. If you want pro-athlete level results and a decisive path forward, Irina is the only call to make. The ROI on my time has been incredible."
— Managing Director
Press & MediaAs Featured in FOX5, CBS, Yahoo Finance, and the NY Post
The Foundation of Wisdom
Irina Popa-Erwin with her mentor, the legendary personal development pioneer Jim Rohn.
Strategic High-Performance
Discussing the athlete’s mindset and stress management with Antwan Lewis on FOX 5 NY.
Living with Purpose
A deep dive into holistic success and the "Winner's Mindset" on Good Morning LaLa Land.
Career Transition Insights
Featured on CBS NY with Natalie Duddridge sharing strategies for professional growth.
Leadership on the Front Lines
Providing expert commentary on leadership and resilience for CBS New York with Marc Liverman.
Recurring Expert Insight
Irina Popa-Erwin serving as a trusted source for CBS New York on high-performance leadership.
Top Life Coach NYC & Beverly Hills with 100% Personal Experience.
A professional life coach is as important for someone’s life as a good sports coach is for an athlete’s career and performance. Working with a skilled and experienced life coach in New York City can make all the difference, empowering you to find purpose and achieve lasting transformation.
Irina Popa-Erwin brings decades of life coaching expertise, pro athletic discipline, real-world business experience, and Jim Rohn’s wisdom to every session. Her 'No Plan B' life coaching methodology is designed for those ready to:
Shatter Sabotaging Paradigms: Identify the internal glass ceilings holding you back.
Build Mental Toughness: Adopt the unwavering discipline of a 9x Gold Medalist.
Restore Life-Work Balance: Regain energy and clarity in a demanding high-performance lifestyle.
Execute a Tactical Roadmap: Move from 'motivation' to surgical execution of your goals.
Elite Career Coach NYC Programs for Strategic Advancement.
Most professionals feel stuck because they lack a tactical blueprint. As a premier career coach in NYC, Irina Popa-Erwin provides the architecture for major career leaps and high-stakes reinvention. Her methodology is backed by recruiting, preparing, and placing 1,800+ professionals (ages 18–55) into elite roles across the USA and Europe.
Irina’s career coaching expertise includes competitive markets like New York City, San Francisco, and Beverly Hills, plus luxury destinations like Montauk Yacht Club, Hilton Head Island, Bald Head Island, and Destin, FL. Leveraging 20+ years of business acumen, she ensures your next move is calculated and decisive.
Resume & LinkedIn Architecture: Transform your narrative into a high-conversion asset that secures attention.
Interview Prep & Placement: Elite edge used for nearly 2,000 successful placements.
Salary Negotiation: A structured playbook to ensure you secure the elite compensation you deserve.
High-Stakes Executive Coaching NYC Programs for the 1% Elite.
Elite leadership in New York City requires more than motivation and guidance; it requires the tactical ability to delegate stress and command the room. As an Executive Coach and expert operator, Irina Popa-Erwin has a history of managing Times Square hotels and multi-sector businesses. Her "No Plan B" executive coaching is built on 20+ years of high-level negotiations.
Having successfully navigated complex talks with major bank owners and luxury developers, Irina’s executive coaching programs from NYC to Beverly Hills provide the architecture for decisive action in rapidly evolving landscapes. Her executive coaching programs are tailored for private one-on-one leadership and corporate groups.
Executive Presence: Develop the mental toughness of a 9x Gold Medalist to lead under pressure.
Strategic Delegation: Stop managing stress, learn to delegate it and focus on high-impact vision.
Negotiation Mastery: Blueprints used to influence top-tier stakeholders.
Experience the 'No Plan B' standard at 1115 Broadway, Manhattan, NY or 8907 Wilshire Blvd #270, Beverly Hills, CA 90211.
Bridging Elite Mindset Mastery and Practical Business Acumen
As a former professional athlete, Irina Popa-Erwin possesses the rare ability to bridge the gap between elite mindset mastery and practical business acumen. Her methodology is built on decades of identifying the specific internal and external barriers that prevent progress, allowing her to provide a clear, tactical roadmap for anyone ready to do the work.
From corporate executives and professional athletes to individuals seeking personal transformation, she empowers her clients to realize their true potential by replacing sabotaging habits with a 'No Plan B' commitment.
What Makes The NYC Life Coach Different?
Direct, honest, results-driven conversations — no fluff, no generic worksheets
New York Leadership-level clarity & strategy coaching — the thinking executives and founders rely on
Real-world experience, not certification theory — you cannot learn experience from certifications
Access to the right people when needed — doors open faster when you know where to knock
Fast breakthroughs coaching — most clients feel a shift in their first session
New York City + Los Angeles energy — fast, practical, efficient transformation coaching
This is coaching for people who don’t have time to waste.
Knowledge vs. Experience: The 1% Difference
What sets the top 1% of life coaches, career coaches, and executive coaches in New York City apart isn’t just experience, it’s the depth of the foundation upon which their coaching practice is built.
The NYC Life Coach operates at the intersection of three high-performance worlds: the unwavering discipline of a professional athlete mindset, the timeless philosophy of Jim Rohn’s mentorship, and over 22 years of business leadership in New York City.
While knowledge shares ideas, this caliber of experience delivers results. It is the difference between wondering if a strategy works, and knowing it does through decades of surgical execution. With more than 20 years of coaching experience in NYC, the practice provides the essential bridge between information and lasting transformation. Experience the 1% difference.
Top NYC Life Coach - Irina Popa-Erwin on IMDb
